Competitive Priorities

THE COMPETITIVE PRIORITIES

There are 4 Competitive Capabilities that an operations manager must meet. These 4 capabilities are Cost, Quality, Time, and Flexibility. When it comes to companies, each of these capabilities are incorporated somehow however; there is always a capability that is used more than others which is called Competitive Priorities. 

In our company GUESS, the order of these priorities from the first being the most important and the last being the least important goes like the following; Quality, Flexibility, Time, and Cost.  

Quality- Quality is how well each product or service is being produced. Quality is the number one priority in GUESS because the company is focused on creating the best brand of clothing which requires a high price. GUESS offers consistent quality, on each of their products and services.

Flexibility- GUESS offers variety flexibility. Flexibility is handling a wide assortment of products or services within the company.

Cost-Guess prides itself in being affordable to its customers while still offering quality products or services. Since GUESS offers a variety of apparel, shoes, etc. with good material that lasts, they focus on the quality of their product first and price second. 

Time- The time that they take to make their product available to their customer is very efficient. Suppliers must provide timely shipments because GUESS clothing changes with seasons and trends in the clothing industry tend to be fast paced making timing crucial.