Process Strategy

Process Strategy

Process Structure- Guess uses a front of the office structure because there is high interaction with customers at the front of the store while the back of the store tends to be more for inventory and only employees are allowed in.

Customer Involvement- Guess is low on customer involvement, because customers are less involved in the process of the store, management takes over more of the back of office roles because it would be chaotic to have people involved in the inventory process.

Resource Flexibility- Guess implements high resource flexibility, employees are trained to have different set of skills in the store to take care of customer needs and store needs as well. Employees are trained to handle cash registers, sales, process shipment, provide customer services, keeping track of inventory in the back and front of the store. Employees have multiple skills in order to provide better quality and make Guess a profitable company.

Capital Intensity- Guess uses high automation; their automated systems are in store computers, online web, and Guess app. Its crucial for the company to use all three for sales, customer interaction, and inventory.