Recommendations

Based on Customer Reviews from GUESS: 

 Bad Customer Service
 Poor online experience for customers
 Over charge customers
 Quality has dropped in the upcoming years

Our recommendations for Guess Clothing Company, is how to improve their customer service.
The company should invest money into getting better training for their customer
representatives, to learn different ways to help the interaction between the customer
representative and a Guess customer. The company should monitor calls to get a better
understanding in what the representatives are failing in customer satisfaction. Also Guess can
ask their customers to take a brief survey after the call, and if the person gives a bad rating,
there should be a follow up with the customer to see what the company can improve on.

Online experience is very important to customers in the 21st Century, most customers shop
online now. Guess should make their online website a little easier to navigate, also start
offering a live chat to help customers find what they need faster with the help of a customer
representative. The website should be more elaborate in finding things faster. Having
categories more organized to make customers experience easier.

GUESS in stores tends to be over charge customer’s prices for certain items. In the store they
have certain sales, but the systems tend to charge customers full price for items. To change the
system from having errors, it should be updated daily on sales that will be going on that day.
Improve the inventory system to update the system and to ring up the right prices at the
register. Schedule system maintenance weekly, to improve the problem of overcharging
customers.

Guess has been known for having good quality products, in the upcoming years their quality has
decreased a bit according to customer reviews. Guess should keep their quality high to
maintain their customers. Guess has been known for years to have high quality products,
customers now look for high quality products. Guess should campaign their clothing more and
emphasize how they still maintain high quality as one of their top priorities.