Introduction

History

GUESS was well-established in 1981 by the Marciano brothers with Georges, Maurice, Armand and Paul. Georges designed the clothes, creating GUESS’s signature style: the stonewashed denim, lighter in color, softer, and more fitting than competitors. Maurice handles the product development, Armand ran distribution, and Paul created the advertising.

A Stonewashed, slim-fitting jean, and the 3-zip Marilyn was one of Guess’s initial designs. This specific design sold out within hours at the first department store to welcome the brand, Bloomingdale, by ordering two dozen jeans.

GUESS became known as a symbol of a “young, sexy, and adventurous lifestyle”.

In 2004, the company expanded with a new concept for its contemporary collection called Marciano. This brand offers fashion for trend-setting women and men. In 2007, the infamous G by Guess concept was created, reflecting the Marciano brothers’ passion for the Californian lifestyle.

Currently in GUESS, there are about 1,680 global stores, 547 in the Americas, 629 in Europe and Middle East, and 504 in Asia with about 14,300 associates. 7 Million pairs of jeans were made in the year of 2017 alone.